https://en.wikipedia.org/wiki/Poor_Richard%27s_Almanack

Poor Richard's Almanack

Poor Richard's Almanack (sometimes Almanac) was a yearly almanac published by Benjamin Franklin, who adopted the pseudonym of "Poor Richard" or "Richard Saunders" for this purpose. 

The publication appeared continually from 1732 to 1758. It sold exceptionally well for a pamphlet published in the Thirteen Colonies; print runs reached 10,000 per year.^[1] 

Franklin, the American inventor, statesman, and accomplished publisher and printer, achieved success with Poor Richard's Almanack. Almanacks were very popular books in colonial America, offering a mixture of seasonal weather forecasts, practical household hints, puzzles, and other amusements.^[2] 

Poor Richard's Almanack was also popular for its extensive use of wordplay, and some of the witty phrases coined in the work survive in the contemporary American vernacular.^[